Meet Zimmi, one of the most engaging App Toys available on this planet. Zimmiz are a plush toy with a unique function allowing you to insert your iPhone/iPod and then download the FREE Zimmiz app from the Apple App Store. Once you launch the App the Zimmiz character really comes to life.
Completed at: Nomad Agency & Deepend
Role: IA, UX, UI Designer
App site: http://www.planetzimmi.com
Nomad’s role in this project was to pick up an existing code base and evolve the features and functionality for a new market release. Assess the gestures and UI and ensure it is able to be intuitively used by young children.
We began at reinventing the Zimmi menu system as the gesture to initiate was difficult for young children and adults alike and not at all intuitive. A new information architecture was discovered to be a requirement.
We discovered that most of the gestures for Zimmi were adhock and the user stumbled upon them by chance. A list of more intuitive gestures were recommended for development.
New AI & User Experience
A new information architecture was created introducing new features, interactive animations and functionality. We reduced the amount of text required inside the app and in turn endeavoured to create a predominately visual experience so young children we able to understand and interact with Zimmiz.
We addressed the onboarding process and proposed a simpler solution to customise your Zimmi.
Menu menu button always visible.
Not a gesture.
Change Zimmi’s mood by tapping mark
Menu accessible from Zimmi’s Space visor
Visual rotating food tray. Tap to give Zimmi
Tickle Zimmi zone
Customise Zimmi interface
As Zimmi is an alien, we evolved his suit to include a helmet, oxygen mask and cool, gold visor. The visor acts as the main menu and is initiated by the large gold button on the left side of the screen rather than a gesture.
The menu systems Draw with Zimmi and the Feed Zimmi Areas of the app are entirely visual encourgaing exploration and eliminating aid from an adult for a child to enjoy Zimmi.
Onboarding: Build your own Zimmi
A simpler solution was proposed for the customisation of Zimmi.
Working with the developers, using some existing UI elements, we created a visual experience to colour and create your own Zimmi.